Stamps
Stamp card
Café Sonnig
Name
Mara L.
Reward
Free coffee
#10472
In use in 21 countries
Turn walk-ins into regulars.
Your guests’ loyalty card lives in their phone wallet, in your design, with nothing to download, no paper. They collect stamps, you see who comes back, and win guests back with a single message.
Why tapja
Done with the paper stamp card.
Keeping a guest costs less than winning a new one. A paper card barely helps: it doesn’t know who visited, and it never gets in touch.
Paper cards get lost, forgotten or forged.
The card lives safely in the wallet, always there and tamper-proof.
Your own customer app is expensive, and nobody installs it.
Your guests need no app: Apple and Google Wallet are already installed.
You have no idea who comes back.
Live analytics on customers, visits and top regulars.
Marketing happens manually and irregularly.
Welcome greeting, birthday, win-back and review prompts run automatically (birthday, win-back and reviews from Home Base).
How it works
Up and running in three steps.
tapja is a German loyalty platform for local businesses: digital loyalty cards in Apple & Google Wallet, no app for your guests.
Design the card
Pick a card type, choose a design template and stamp symbol, set logo and colors, define the reward rule. The live preview shows exactly how the card looks in the wallet.
Onboard customers
A customer scans the QR code at the counter and adds the card to their wallet with one tap. Done.
Stamp & reward
Staff scan the card, stamp plus one. The card updates automatically, and a wallet notice appears when the reward is reached.
One stamp, three ways
Your guests need no app. Your team gets to choose.
The card lives in your guests’ Apple or Google Wallet. Stamping works the way your counter does, and every way runs in parallel.
Your guests
Scan a QR code, the card is in the wallet.
No account, no password, no app for your guests. Confirm name and email once, done.
- Staff app All plans
Scan, confirm, done.
Your team scans the code on the wallet card with the staff app for iOS and Android. Every entry is tied to a person, with a PIN if you like. If the connection drops for a moment, the app catches up on the stamps.
- Counter in the browser All plans
Or straight in the browser.
Pair a tablet or till computer once with a code from the dashboard, then the counter runs in the browser: scan, stamp, redeem. This needs a steady connection.
- Self-stamping from Favourite Spot
Or guests stamp themselves.
When nobody at the counter has a second, your guest collects the stamp at a QR or NFC stand. At the NFC stand, every tap creates a one-time, signed proof. Self-stamping is available from Favourite Spot.
A card for every business model.
Stamps for the coffee, points per visit, benefits without counting, prepaid units or a membership: pick what fits your business. Several programs side by side are available from Favourite Spot.
- All plans Stamp card The familiar classic: collect visits, unlock a reward.
- All plans Points card Points per visit or spend (per € from Home Base), flexibly redeemable, with multiple reward tiers.
- from Home Base Benefits card No collecting: redeemable benefits with their own run time (from Home Base).
- from Home Base Package card Services sold upfront at your counter, redeemed one by one: the 10-visit card in the wallet (from Home Base).
- from Home Base Membership card Members with a status, a term and fixed perks, no collecting involved (from Home Base).
A week with tapja
What it looks like day to day.
Three moments where tapja works for you: at the counter, on your guests’ phones, and on Sunday evening on the sofa.
Monday, 8:12 am At the counter
One scan, one stamp.
Your team scans the card with the staff app or right in the browser. The stamp lands in your guest’s wallet instantly.
- Every stamp is attributed to a team member
- Rewards are redeemed with a PIN
- A complete log: who, when, where
Staff appL LenaCafé SonnigStamp +1 · Café Sonnig
Mara L. · Stamps 9/10
Thursday, 5:40 pm On the lock screen
Just one more stamp.
Guests who are close to a reward or haven’t been in for a while get a message straight to their phone. No inbox, no spam folder.
- Welcome, birthday, win-back: automatic
- Frequency caps and quiet hours built in
- On iPhone, also a hint near your shop
9:41Friday, 14 MarchWalletnowJust 1 more stamp until your free coffee ☕
Stamps
Café Sonnig
Name
Mara L.
Reward
Free coffee
#10472
Sunday, 8:05 pm In the dashboard
You see who comes back.
Your customer list builds itself. You see regulars, newcomers and who is slipping out of their routine.
- Return rate, visits and top guests, live
- Card design with a live preview
- Export your customer list as CSV any time
my.tapja.de/dashboard248Active cards63%ReturningGuests near reward- M almost full
- J active
- A new
Live previewStamps
Café Sonnig
Name
Mara L.
Reward
Free coffee
#10472
Try it with your own shop. Your first card is in the wallet in ten minutes.
More than a stamp card.
What actually saves you work day to day is already built in. The label shows from which plan.
Tax report for your accountant
All plansEvery reward handed out lands in a list for your tax advisor automatically, ready to export whenever you need it.
Live view
All plansSee what is happening at the counter today, in the dashboard and in the app: stamps, redemptions and new cards, updated as you watch.
Milestone rewards
All plansA free croissant after five stamps, the coffee after ten: up to five rewards on one card keep guests motivated along the way.
Your logo as the stamp
All plansInstead of a tick, the card stamps your logo or a symbol from your trade: coffee bean, scissors, pretzel.
Guests refer guests
All plansYour regulars share a personal code. Once the new guest actually visits, both get a bonus. Switch it on when you want to.
More Google reviews
from Home BaseAfter a redeemed reward or a number of visits you choose, the card asks happy guests for a review and takes them straight to your Google profile.
Also included
TODAY offer on the card from Favourite Spot
A daily offer right on the wallet card, like “Double stamps until 11 am”.
Messages to their phone from Favourite Spot
A message on your guests’ lock screen, no email list and no newsletter.
Self-stamping at a stand from Favourite Spot
Guests collect the stamp themselves at a QR or NFC stand when nobody at the counter has a second.
Loyalty tiers from Home Base
Bronze, silver, gold for points and benefits cards, with perks for each tier.
Points per euro from Home Base
Points by spend instead of per visit, handy when baskets vary in size.
Five languages All plans
Dashboard, staff app and card in English, German, Spanish, French and Dutch. Automated messages reach every guest in their own language.
Emails in your name All plans
Confirmations and reminders to your guests carry your business name, not ours.
Short link and QR code All plans
Your card as a short link for Instagram, a QR code for the counter, or sent straight to a guest by email.
Undo a redemption All plans
Redeemed by mistake? One tap reverses it, with the reason in the log.
Get ready checklist and learning centre All plans
The dashboard walks you step by step to your first card and explains each feature in short lessons.
Verified by tapja All plans
Have your business verified, and your guests see on the card that it is real.
Multiple locations Favourite Chain
One card for every branch, reports per location.
Marketing that runs itself.
You plan once, tapja handles it at exactly the right moment. Welcome, “almost full” and “reward waiting” run on every plan; birthday, win-back and the location hint from Home Base.
Without annoying your guests. Whether automated, from a template, or sent by you on purpose: tapja limits how often a guest is messaged, respects quiet hours, and never sends two messages at once.
New guest?
tapja sends a friendly welcome message right after they add the card. Your first impression, automated.
A birthday?
tapja congratulates automatically and treats them to, say, a free coffee. Emotional bond, zero effort.
Card nearly full, but not in a while?
”Just 1 more stamp” lands on the lock screen at exactly the right moment. One gentle nudge, and they're back.
A regular going quiet?
tapja reaches out automatically, first gently, then with a small incentive. They hear from you before they forget you.
A guest nearby? Your card speaks up on its own.
When a guest walks past nearby, your loyalty card appears on their lock screen. Perfect timing, zero effort, and entirely without server tracking: the notice happens on the device only.
Made for businesses like yours.
Every industry has its own page: which card fits, which reward works and what a day with tapja looks like.
Cafés Turn every coffee into a reason to return. 
Bakeries Breakfast regulars who come in every day. 
Hair salons Bring clients reliably back to the salon. 
Retail More repeat purchases instead of a discount war. 
Gyms Members who stick with it and come back. 
Restaurants Full tables, loyal guests, even at lunch.
Who’s behind it
Built in Germany. In use in 21 countries.
From cafés and salons to retail: businesses from very different industries use tapja.
As of October 2026
You take no risk.
Free forever
The Free plan never expires and needs no credit card.
Cancel monthly
No annual contract, no setup fee.
Your data is yours
CSV export on every plan, servers in the EU.
Never on your own
“Get ready” checklist and learning centre in the dashboard, support from our team in Germany.
Developed and supported in Mönchengladbach, Germany. You write to us, we answer ourselves. More about tapja
Privacy, built in
Servers in the EU, DPA on request · Only name and email, birthday optional · Marketing only with a separate opt-in · Export your customer list any time Privacy & security in detail
One plan that grows with you.
Start free and switch anytime. From your first café to a full chain.
Free
To try it out and for small shops.
€0 / forever
- Up to 30 active cards
- One programme of your choice (stamps or points)
- Stamp card with up to five rewards, including intermediate ones
- Card designer with templates, symbols and barcode formats
Favourite Spot
For the favourite spot around the corner.
€29 / month
Under €1 a day.
€290 / year
2 months free · works out to €24.17/month
- Everything in Free included
- Up to 150 active cards
- TODAY daily offers
- Wallet push messages
Home Base
For shops that really take off.
€59 / month
About €2 a day, less than a cappuccino.
€590 / year
2 months free · works out to €49.17/month
- Everything in Favourite Spot included
- Unlimited cards
- Win guests back automatically: birthday, inactivity, at-risk regulars, tiers and review request, each with your own text
- Benefits cards: redeemable benefits with their own run time instead of a counter
Favourite Chain
For chains, franchises and anyone with more than one location.
Custom quote
Get in touch- Everything in Home Base included
- Every location in one account
- One customer card: collect and redeem at any location
- Redemption limited to chosen locations per programme
- Cancel monthly, no minimum term
- Your data as Excel or CSV any time, on every plan
- In use at businesses in 21 countries
All prices are net, excluding VAT. Booking, switching and cancelling a plan happens in your account in the browser via Stripe; the staff app deliberately has no purchases, it only shows which plan you are on. If you have a promo code, you redeem it at checkout and the free months come first.
The last doubts, answered honestly.
Question not listed?
Write to us, a person will answer.
Do my guests need an app?
No. The card lives in Apple or Google Wallet, already installed on every phone. One tap, done, no download and no account for your guests.
Do I need an app as a business?
You get to choose. The tapja staff app is the fastest tool for the counter: free, included in every plan, on a smartphone or tablet you already own. If you would rather install nothing, you pair your counter device with a code and stamp in the browser, with the same PIN protection, same logs. Only the app additionally keeps working without internet. Signing up, designing the card, choosing a plan and statistics happen in the browser anyway.
Do I need technical know-how?
No. Set up in about 10 minutes: design the card, put up the QR, go. No IT knowledge needed.
Does it work with my POS?
Yes, independent of your POS system. No integration required. You stamp with the staff app on a phone or tablet. And if you already have a barcode scanner at the till: instead of a QR code the card can show Code 128, PDF417 or Aztec, so your existing scanner reads it directly.
Will my regulars actually use it?
Yes, if your team mentions the card briefly at the counter. That’s all it takes: scan the QR code, enter a name and email, one tap into the wallet. There’s no app for your guests in the process, which is exactly why the hurdle is so low.
What happens to my paper cards?
They simply run out. If a guest brings a half-full paper card, your team transfers the stamps on their next visit: several stamps at once are possible, up to a limit you set. From then on, they collect in the wallet.
Won’t push messages annoy my guests?
No, that’s taken care of. tapja limits how often a guest is contacted, respects quiet hours and never sends two messages at once. Promotional messages only go to guests who opted in separately, and anyone can turn off the card’s notifications in their wallet.
What if I don’t like it?
You start for free and stay cancellable monthly, with no minimum term. You can export your data anytime, and your guests’ cards stay intact.
Is it GDPR-compliant?
Yes. Data is stored on servers in the EU, and you get a data processing agreement (DPA) on request. Your guests only provide a name and email, marketing requires a separate opt-in, and access, deletion and export are built in.
How much does tapja cost?
Getting started is free, permanently and without a credit card, for up to 30 cards. Favourite Spot costs €29 a month (150 cards), Home Base €59 a month (unlimited). Paying yearly gets you two months free. All prices exclude VAT, cancel monthly.
What details do my guests have to provide?
A name and an email address, nothing more. The birthday is voluntary and is used solely for the birthday campaign. Guests confirm their email once via a link: collecting starts right away, redeeming works after the confirmation. That keeps made-up cards out and your rewards real.
What happens when I reach my card limit?
Every card you have already issued keeps working without restrictions: stamping, points and rewards stay exactly as they were, and nobody loses their progress. You can issue new cards as soon as you upgrade. To keep you from hitting the limit in the first place, your account gets in touch from around 80% of your cards onwards. Upgrading takes a single click, and you are never charged more without warning.
What is tapja?
tapja is a German loyalty platform for local businesses. With tapja you put digital loyalty cards straight into your guests’ Apple & Google Wallet, with no app for them and no paper: stamp card, points card, benefits card, package card or membership card. Your team stamps with the staff app or in the browser, and if you like, guests collect the stamp themselves at a stand. tapja is operated by Sovion in Mönchengladbach, Germany.
Who is behind tapja?
tapja is developed and run by Sovion from Mönchengladbach, Germany. When you write in, you hear back directly from the team that builds tapja.
Where does the name tapja come from?
tapja is a coined word, not an acronym: “tap” for the single tap that puts the card into the wallet, and “ja” (German for yes) for the confirmation. Tap and confirmed. It is pronounced “TAP-ya”.
Get your guests’ first card into the wallet.
Free, no credit card. Your first card is in the wallet within minutes.