Stamps
7 of 10 Stamps
Stamp card
Café Sonnig
Name
Mara L.
Reward
Free coffee
#10472
Digital loyalty cards · Apple & Google Wallet
Turn walk-ins into regulars.
Your guests’ loyalty card lives in their phone wallet, in your design, no app, no paper. They collect stamps, you see who comes back, and win guests back with a single message.
Free forever no credit card ready in 10 minutes
+1 Stempel
Café Sonnig
Gratis-Kaffee
Reward
Café Sonnig · now
Just 1 more stamp until your free coffee ☕
Korn Bakery · 2 min ago
Today: spend €5, get two rolls on us
Schnitt Salon · 5 min ago
Lena, long time no see! Your loyalty perk is waiting.
Your design
logo & colors
9:41
Wallet
What is Tapja?
Tapja is a German loyalty platform for local businesses — digital loyalty cards in Apple & Google Wallet, no app for your guests.
Core feature
Stamps, points or membership, right in Apple & Google Wallet.
Setup
Ready in ~10 minutes, independent of your POS.
Privacy
GDPR-compliant, EU hosting, made for DACH.
0 min
until your program is live
0 wallets
Apple & Google included
€0
to start, no card needed
0 %
GDPR-compliant, servers in the EU
How it works
Up and running in three steps.
1
Design the card
Pick a card type, choose a design template and stamp symbol, set logo and colors, define the reward rule. The live preview shows exactly how the card looks in the wallet.
2
Onboard customers
A customer taps an NFC tag or scans a QR code and adds the card to their wallet with one tap. Done.
3
Stamp & reward
Staff scan the card, stamp plus one. The card updates automatically, and a wallet notice appears when the reward is reached.
Apple & Google Wallet
One card. In the wallet. No app.
No app download, no plastic in the wallet. The card sits where your customers keep looking anyway, and updates itself after every visit.
Your branding: You set the logo, colors and reward — your guests see your place, not a generic design.
Automatic updates: A new stamp appears on the card instantly.
Location notice: The card shows up when the customer is nearby — on iPhone.
One tap to add: Scan the QR, “Add to Wallet”, done.
Never gets lost: The balance sits safely with you, not on the guest’s phone. Phone gone or card deleted by accident? You restore it in one click, with exactly the previous balance.
Survives a new phone: New phone? The card moves with it, no stamp gets lost. Unlike paper.
Available for Apple Wallet & Google Wallet
Stamps
7 of 10 Stamps
STAMP CARD
Café Sonnig
Name
Mara L.
Reward
Free coffee
#10472
Example view for Apple Wallet, Google Wallet looks slightly different.
Features
Everything loyal customers need, in one place.
From the first stamp to the redeemed reward. Tapja handles the rest.
Digital stamp card in the wallet
Apple & Google Wallet: no paper, no forced app, nothing gets lost. The card is always there and updates itself.
Apple Wallet Google Wallet
Stamps
7 of 10 Stamps
Stamp card
Café Sonnig
Name
Mara L.
Reward
Free coffee
#10472
Tapja
Just one stamp to go!
Push notifications
“Just one stamp to go!” lands right on the lock screen and brings customers back.
Points & rewards
Stamps or points, free items or discounts: you build your program flexibly.
Live dashboard
See in real time who comes back, what works and which reward drives visits.
Your branding
Your colors, your logo, your name. The card looks like your business.
Live in 10 minutes
Set up, print the QR, get going, no tech skills
Build the program, QR code to the counter, done. If you like, we set everything up together with you.
Who it’s for
Made for your line of business.
From breakfast regulars to VIP memberships, Tapja adapts.
Cafés & restaurants
10 coffees, 1 free. Plus a lunch win-back.
Beauty & wellness
Loyalty discount and birthday voucher for regulars.
Retail
Points card and loyalty tiers (from Home Base) for regulars.
Gyms & studios
Membership card and points for check-ins.
Also for bakeries, events and more.
More than stamps
What runs under the hood.
Tapja is secured server-side and ships what others sell as pricey add-ons.
Automations & campaigns
Birthday greeting, win-back and “almost full” reminder run automatically. You do nothing.
No cheating
PIN protection on redemption and a complete log. You see every stamp: who, when, where.
Staff app (iOS & Android)
Your team stamps in seconds, with their own login, no chaos.
For chains & agencies
REST API and webhooks for your systems, multiple locations managed centrally — and your customer pages run on your own domain, SSL included.
Optional
Let your guests bring new guests
Switch on a referral extra: your regular shares their personal code with a companion — on their first real, stamped visit both get a bonus, a stamp for example. Word of mouth that rewards itself. You set the bonus for both sides, how many referrals a guest may redeem per month, and how many visits of their own they need before they can refer at all. The programme is off by default, you switch it on deliberately.
The bonus only lands on the first genuine visit — no farming, no gaming. Tapja spots self-referrals from the same device and counts every referred person only once.
Optional · from Home Base
Turn regulars into VIPs.
Optionally assign status tiers — Bronze, Silver, Gold, for example. Frequent guests move up and enjoy lasting perks. A status they won’t want to lose, visible right on the wallet card. Loyalty tiers are available from Home Base.
- Bronze The entry level
- Silver For returning guests
- Gold Your VIP status
Something a paper card never could: a status that grows with every visit.
Status
Gold status
Café Sonnig
540 Points
Points
Member
Mara L.
Next reward
Lasting Gold perks
#10472
Automations
Marketing that runs itself.
You plan once, Tapja handles it at exactly the right moment.
New guest?
Tapja sends a friendly welcome message right after they add the card. Your first impression, automated.
A birthday?
Tapja congratulates automatically and treats them to, say, a free coffee. Emotional bond, zero effort.
Card nearly full, but not in a while?
”Just 1 more stamp” lands on the lock screen at exactly the right moment. One gentle nudge, and they're back.
A regular going quiet?
Tapja reaches out automatically — first gently, then with a small incentive. They hear from you before they forget you.
Nearby? Your card speaks up.
When your guest walks past nearby, your loyalty card appears on their lock screen. Perfect timing, zero effort, and entirely without server tracking: the notice happens on the device only.
This location notice is delivered by Apple Wallet on iPhone. On Android your guests still get every push message and card update.
Optional
More Google reviews — fully automatic
Tapja asks your guests for a Google review at the right moment — for example right after they redeem a reward. Automatic, fair, and without annoying them.
Done fairly: Tapja asks everyone the same way, never buys reviews and never filters anyone out — exactly how Google requires it.
More visibility on Google means more people find you — and more walk-in customers at your door.
Send to the right guests, not the whole crowd.
Reach exactly the guests who matter — your regulars, the newcomers, or everyone who hasn't been in for weeks. One message, the right group, one tap.
The automations above run on their own. This is the targeted version: you pick the group and send yourself, whenever you have something to say.
e.g. RegularsNewcomersGone quietAt-risk regularsNearly full cards
No time for marketing? Templates handle it.
Activate ready-made actions with one click — from a slow Tuesday to a Mother's Day treat. Set it up once, let it repeat automatically. You don't have to think up something new every week.
Popular templates
- Slow Tuesday — Fills quiet weekdays with a small incentive.
- Seasonal return — Reaches out right on time for the season, e.g. Mother's Day.
- Win-them-back — Nudges guests who haven't been in for a while.
This complements the automations above: scheduled, recurring actions that you start yourself.
You stay in control — adjust, pause, stop anytime. And the frequency cap makes sure no one hears from you too often.
Without annoying your guests.
Whether automated, from a template, or sent by you on purpose: Tapja limits how often a guest is messaged, respects quiet hours, and never sends two messages at once.
Automations have the most impact as your regular guest list grows. See how Tapja works in practice
GDPR by design
Made for DACH. Privacy from day one.
Built for Germany, Austria and Switzerland, not an afterthought checkbox, but built in from the very first card.
Data minimization
Only functionally necessary data. The card even works anonymously. Name and birthday are optional.
Clean consent
Marketing only with a separate opt-in checkbox, never bundled, built in by default and provable in the ConsentLog.
EU hosting & DPA
Servers in the EU, DPA with all sub-processors, access, deletion and export implemented.
Strict purpose limitation
Birthday only for the birthday campaign, location OS-side without server tracking.
No account, no app
Your guests need no account and no app. They see their balance on the card, or via a secure link only they can open after confirmation.
Pricing
One plan that grows with you.
Start free and switch anytime. From your first café to a full chain.
Free
To try it out and for small shops.
€0 / forever
- Up to 30 active cards
- One programme of your choice (stamp, points or membership)
- Card designer with templates, symbols and barcode formats
- 2 staff accounts with PIN and roles
- CRM with customer overview
- Basic analytics, activity log and device management
- QR and NFC onboarding
- Support by email and in-account tickets
Favourite Spot
For the favourite spot around the corner.
€29 / month
Under €1 a day.
€290 / year
2 months free · works out to €24.17/month
- Everything in Free included
- Up to 150 active cards
- TODAY daily offers
- Wallet push messages
- Multiple programs in parallel
- 5 staff accounts
- Chat support
Home Base
For shops that really take off.
€59 / month
About €2 a day, less than a cappuccino.
€590 / year
2 months free · works out to €49.17/month
- Everything in Favourite Spot included
- Unlimited cards
- Win guests back automatically (welcome, birthday, inactivity, almost-full, reward waiting, at-risk regulars, review request)
- Email campaigns with auto-segments
- Loyalty tiers like Bronze, Silver, Gold
- Unlimited staff accounts
- Location notice on the lock screen (iPhone), no server tracking
- Advanced analytics
Favourite Chain
For chains, franchises and multiple locations — individual.
Custom quote
Get in touch- Everything in Home Base included
- Manage multiple locations centrally
- Your own domain for your customer pages, SSL included
- REST API and webhooks
- Dedicated contact and SLA
- Individual onboarding support
- Tailored location and role models
Hit your limit?
Every card you have already issued keeps working exactly as before: stamping, points and rewards stay unrestricted. Only new cards have to wait until you upgrade. To make sure it never comes to that, your account gets in touch from 80% of your cards onwards.
One plan = one location. Multiple locations come with Favourite Chain — talk to us.
All prices are net, excluding VAT.
Refer a friend
Refer Tapja, collect free months.
Once your referral starts a paid subscription and sticks around, you get 2 free months and they get 1 free month.
2 + 1 free monthsApplies from a paid subscription held for 3 months.
- 01 Share your link
- 02 Your referral starts
- 03 You both get rewarded
Examples
What your program could look like.
Four typical setups, inspiration to get you started.
Café
10 coffees, 1 free, plus a lunch win-back for quiet hours.
Salon
Loyalty discount from the 5th visit and a birthday voucher.
Retail
Points card with loyalty tiers (from Home Base): more points, better perks.
Fitness
Membership card plus points for every check-in.
FAQ
The last doubts, answered honestly.
Do my guests need an app?
No. The card lives in Apple or Google Wallet, already installed on every phone. One tap, done.
Do I need technical know-how?
No. Set up in about 10 minutes: design the card, put up the QR, go. No IT knowledge needed.
Does it work with my POS?
Yes, independent of your POS system. No integration required. You stamp by phone or tablet. And if you already have a barcode scanner at the till: instead of a QR code the card can show Code 128, PDF417 or Aztec, so your existing scanner reads it directly.
Will my regulars actually use it?
It works best when your team mentions it briefly at the counter. Because the card sits in the wallet without an app, the hurdle is minimal. One tap is enough.
What if I don’t like it?
You start for free and stay cancellable monthly, with no minimum term. You can export your data anytime, and your guests’ cards stay intact.
Is it GDPR-compliant?
Yes. Data minimization, EU hosting, clean consent. Privacy is built in, not bolted on.
What happens when I reach my card limit?
Every card you have already issued keeps working without restrictions: stamping, points and rewards stay exactly as they were, and nobody loses their progress. You can issue new cards as soon as you upgrade. To keep you from hitting the limit in the first place, your account gets in touch from around 80% of your cards onwards. Upgrading takes a single click, and you are never charged more without warning.
What is Tapja?
Tapja is a German loyalty platform for local businesses. With Tapja you put digital stamp, points and membership cards straight into your guests’ Apple & Google Wallet, with no app and no paper. Tapja is operated by Sovion in Mönchengladbach, Germany.
Where does the name Tapja come from?
Tapja is a coined word, not an acronym: “tap” for tapping the card with NFC or a QR code, and “ja” — German for yes — for the confirmation. Tap and confirmed. It is pronounced “TAP-ya”.
Get your guests’ first card into the wallet.
Free, no credit card. Your first card is in the wallet within minutes.