Tapja

Paper vs. Tapja

The cardboard stamp card has had its day.

Stamp cards work until the customer loses them, forgets them, or you never find out whether they come back. Here you see honestly what the digital card does better and where paper still works.

Free forever · no app for your customers · ready to go in 10 minutes

Almost there

Stempel

7 von 10 Stempel

Café Sonnig

Name

Mara L.

Prämie

Free coffee

#10472

Direct comparison

Paper or Tapja, line by line.

Same reward, same goal, loyal guests. You just reach it measurably more easily with the digital card.

Always with you

Paper stamp card: Gets forgotten or lost
Tapja: Sits in the wallet, always on the phone

Restocking

Paper stamp card: Reprinting costs money and time
Tapja: Set up once, updates for free

Customer data

Paper stamp card: None, you know nothing about your guests
Tapja: CRM overview: who comes, who has been away a long time

Winning guests back

Paper stamp card: Not possible
Tapja: Wallet push and automatic win-back message

Overview

Paper stamp card: No insight into who comes back
Tapja: Live dashboard in real time

Protection against misuse

Paper stamp card: Easily faked or self-stamped
Tapja: PIN on redemption, cooldown, audit log

Occasion marketing

Paper stamp card: Birthdays and the like slip through
Tapja: Birthday, inactivity, "almost full" run automatically

Promotions

Paper stamp card: No spontaneous offers
Tapja: TODAY daily offer right on the card

Environment

Paper stamp card: Paper waste with every card
Tapja: Completely digital, no waste

Effort for the team

Paper stamp card: Searching, stamping, recounting
Tapja: One tap, done, in seconds
Staying fair

When paper is fine.

Paper cards are cheap, familiar and need no smartphone. For a weekly market stall that does not need to recognise anyone again, that is enough. But as soon as you want to build, win back or understand regulars, paper reaches its limits.

And the most common objection, "but digital costs money", is not true: Tapja is permanently free for up to 30 cards and runs on the phone your team already has.

Reframing

The hidden costs of the cardboard card.

Lost cards = lost repeat visits

Every misplaced card is a guest who loses their progress and comes back less often.

Reprints and design over and over

New batch, new print, new layout. Small amounts that add up year after year.

No way to win inactive guests back

Anyone who has not been there for three months stays away. Paper cannot remind anyone.

No data = marketing flying blind

Without knowing who comes and who goes, every campaign stays a guessing game.

No risk

Switching is easy.

Already using stamp cards? Perfect, your rule stays the same (e.g. "10 = 1 free"), just better. In about 10 minutes the digital version is live, and you can run both in parallel for a while.

How the setup works

See the loyalty card for your industry

Does loyalty pay off? Stats & studies

Custom app or wallet card? Comparison

Digital loyalty card: the overview

1 Keep the same reward
2 Design the card
3 Counter display on the counter
0 min
until your program is live
0 wallets
Apple & Google included
€0
to get started, no card needed
0 %
GDPR-compliant, servers in the EU
FAQ

Questions about switching.

Is switching worth it if my cardboard cards work?
As soon as you want to win guests back or understand them, yes. That is exactly what paper cannot do.
Do I have to change my reward rule?
No, you simply carry over your existing rule digitally.
Do my guests need an app for this?
No, the card sits in Apple or Google Wallet.
Can I run both systems in parallel?
Yes, many start in parallel and switch over gradually.
What does the switch cost me?
Nothing on the free plan, permanently free for up to 30 cards, no credit card.

Turn your cardboard card into a card for the wallet.

What does Tapja get me?

Estimate your potential extra revenue.

Just tell us what you know: your customers per month and the average spend. We put the rest into an honest scenario.

Roughly how many customers do you serve per month?
Average spend per visit
How optimistic should we calculate?

Estimated extra revenue / month
Your matching plan

Net effect
Start for free

Regulars don’t just come back more often, studies show they also spend more than walk-in customers.

Estimate based on your inputs and common assumptions, not guaranteed values. How many guests join in and come back more often depends on your offer and programme.