Status
Points card
Studio Lumi
240 Points
Points
Member
Mara L.
#10472
tapja for beauty & wellness
VIP treatment for your regulars.
Premium treatments, infrequent visits. tapja gives clients a reason to return: loyalty points, loyalty tiers (from Home Base) and birthday vouchers in the wallet, no app for your guests.
Free forever · no credit card · live in 10 minutes
Sound familiar?
From frustration to fix.
High-priced, but infrequent visits.
Loyalty tiers (from Home Base) reward loyalty and lift the frequency.
No incentive to return.
Points and a birthday voucher give one.
Client data is scattered everywhere.
All neatly in a GDPR-compliant CRM.
How it works
Up and running in three steps.
Design the card
Pick a card type, set your logo and colors, define the reward rule, for example "Points per treatment → Bronze, Silver, Gold.". The live preview shows instantly how the card looks in the wallet.
Onboard customers
The customer scans the QR code at the counter and adds the card to their wallet with one tap. Done, no app for your guests.
Collect & reward
One tap is all it takes: the balance updates automatically on the card, and when a reward is reached a wallet notification lands on the phone.
Example program
What your Beauty & Wellness program could look like.
Points per treatment → Bronze, Silver, Gold.
A points card with loyalty tiers for the wallet, with real perks at each level, plus a birthday voucher. Loyalty tiers from Home Base.
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Status
Points card
Studio Lumi
240 Points
Points
Member
Mara L.
#10472
The right features
Features that fit Beauty & Wellness.
Four building blocks that make your program work from day one.
Points + loyalty tiers
Bronze, Silver, Gold with real perks (from Home Base).
Birthday & win-back automation
Voucher and reminder run automatically.
Wallet push
Free slots and offers straight to the phone.
Clean consent
Sensitive data handled GDPR-compliant, with separate marketing consent.
New in tapja
Four things that take work off your hands.
More Google reviews from Home Base
After a redeemed reward or a number of visits you choose, the card asks happy guests for a review and takes them straight to your Google profile.
Your logo as the stamp All plans
Instead of a tick, the card stamps your logo or a symbol from your trade: coffee bean, scissors, pretzel.
Guests refer guests All plans
Your regulars share a personal code. Once the new guest actually visits, both get a bonus. Switch it on when you want to.
Milestone rewards All plans
A free croissant after five stamps, the coffee after ten: up to five rewards on one card keep guests motivated along the way.
10 min until your program is live
2 wallets Apple & Google included
€0 to get started, no card needed
EU server location, privacy built in from day one
No app for your guests, GDPR-compliant, servers in the EU.
A day with tapja
How it feels in everyday life.
A regular arrives for a treatment sitting at 240 points, just short of Gold. Your team awards the points in the staff app afterwards, and the card in the wallet updates itself. With Gold she gets the perk you defined for that tier. A birthday voucher goes out automatically, and anyone who has not been in for eight weeks gets a friendly reminder. Marketing consent is kept separate from the card, so you only collect what you actually need.
From €0, free forever for up to 30 cards.
Free · €0Favourite Spot · €29Home Base · €59
Free guide
When does a stamp card start to pay off?
Two pages with the arithmetic: contribution margin per visit, monthly cost, and the number of extra visits at which the card pays for itself. In return for signing up to our emails; one click unsubscribes.
Common questions about tapja for Beauty & Wellness.
Question not listed?
Write to us, a person will answer.
Can I model VIP or loyalty tiers?
Yes, with points and tiers like Bronze, Silver and Gold. Loyalty tiers are available from Home Base; points and rewards come with every plan.
Does it also work for nail salons and beauty studios?
Yes, for nail salons, beauty studios and wellness studios, with loyalty points, tiers (from Home Base) and a birthday voucher in the wallet, with no app for your guests.
What about data protection?
GDPR by design: data minimization, EU hosting, separate marketing consent. With treatments this is not a side issue, which is why the card stores nothing about the reason for the appointment.
What if a client does not want marketing?
Then she gets none. The card works independently of marketing consent, and that consent is asked for separately. Whoever only wants to collect points, only collects points.
Can I weight treatments differently?
Yes, through the number of points. A short treatment earns less than a long one, and you set the ratio yourself. That way the card reflects actual value, not just the number of visits.
Do my customers need an app?
No. The card lives right in Apple or Google Wallet. Both are already on the phone. No download, no login for your customers.
How does the card get onto the phone?
Via the QR code on the counter stand: scan once, "Add to Wallet," done. The card is on the phone in seconds.
Is it GDPR-compliant?
Yes, GDPR by design: data minimisation, servers in the EU and a separate marketing consent. From your guests you need a name and an email, nothing more.
Get your first beauty card into the wallet.
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