Points card
Bookmark
140 Points
Points
Member
Mara L.
#10472
tapja for bookshops
Readers who always come back.
Against online rivals, closeness wins. tapja rewards loyal readers and invites them to readings and recommendations, through the card in the wallet, no app for your guests.
Free forever · no credit card · live in 10 minutes
Sound familiar?
From frustration to fix.
Online shops pull customers away.
A loyalty program rewards buying from you.
Little attachment to the shop.
Points and recommendations build closeness.
Events reach too few people.
A push invites your regulars.
How it works
Up and running in three steps.
Design the card
Pick a card type, set your logo and colors, define the reward rule, for example "Points per purchase → voucher.". The live preview shows instantly how the card looks in the wallet.
Onboard customers
The customer scans the QR code at the counter and adds the card to their wallet with one tap. Done, no app for your guests.
Collect & reward
One tap is all it takes: the balance updates automatically on the card, and when a reward is reached a wallet notification lands on the phone.
Example program
What your Bookshops program could look like.
Points per purchase → voucher.
A points card for the wallet, plus event alerts via push.
Recommended: Points cardDigital vs. paper stamp card compared Digital loyalty cards: the complete overview
Points card
Bookmark
140 Points
Points
Member
Mara L.
#10472
The right features
Features that fit Bookshops.
Four building blocks that make your program work from day one.
Loyalty points
Every purchase earns points toward a voucher.
Push for readings & events
Invite your regulars straight to the wallet.
TODAY "Book of the week"
Recommend a book and steer attention.
Win-back
Been away a while? A friendly reminder.
New in tapja
Four things that take work off your hands.
Points per euro from Home Base
Points by spend instead of per visit, handy when baskets vary in size.
Loyalty tiers from Home Base
Bronze, silver, gold for points and benefits cards, with perks for each tier.
Guests refer guests All plans
Your regulars share a personal code. Once the new guest actually visits, both get a bonus. Switch it on when you want to.
Tax report for your accountant All plans
Every reward handed out lands in a list for your tax advisor automatically, ready to export whenever you need it.
10 min until your program is live
2 wallets Apple & Google included
€0 to get started, no card needed
EU server location, privacy built in from day one
No app for your guests, GDPR-compliant, servers in the EU.
A day with tapja
How it feels in everyday life.
A regular buys a book and the points are credited at the register, 140 on the way to a €10 voucher. Two weeks later you invite every card to Thursday reading, a push to the wallet instead of a notice nobody reads. Anyone who has not been in for a while gets an automatic reminder with the book of the week. On her next visit she redeems the voucher, and your team sees in the staff app straight away what she is entitled to.
From €0, free forever for up to 30 cards.
Free · €0Favourite Spot · €29Home Base · €59
Free guide
When does a stamp card start to pay off?
Two pages with the arithmetic: contribution margin per visit, monthly cost, and the number of extra visits at which the card pays for itself. In return for signing up to our emails; one click unsubscribes.
Common questions about tapja for Bookshops.
Question not listed?
Write to us, a person will answer.
Can I invite people to events?
Yes, by wallet push to all cards or specifically to those who have not been in for a while. The message lands on the lock screen and gets seen far more often than an email.
Is it worth it against online retail?
Your advantage is proximity: advice, readings, a shop around the corner. What you lack against online retail is recognition. That is exactly what the card in the wallet provides, without you having to build an account system.
Points per euro or per book?
Usually per euro, because an art book weighs differently than a paperback. Awarding by amount belongs to the larger plan (from Home Base); one point per purchase works everywhere. What matters is that the reward stays reachable, otherwise collecting stops.
How do I stay compliant with fixed book pricing?
A loyalty program based on points and vouchers does not touch the fixed retail price directly, but the legal assessment depends on how you set it up. If in doubt, check with your trade association before you define the reward.
How does the card reach customers?
Through a QR stand at the register: scan once, tap „Add to Wallet“, done. That usually happens while you are wrapping the book.
Do my customers need an app?
No. The card lives right in Apple or Google Wallet. Both are already on the phone. No download, no login for your customers.
How does the card get onto the phone?
Via the QR code on the counter stand: scan once, "Add to Wallet," done. The card is on the phone in seconds.
Is it GDPR-compliant?
Yes, GDPR by design: data minimisation, servers in the EU and a separate marketing consent. From your guests you need a name and an email, nothing more.
Get your first bookshop card into the wallet.
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