Tapja

Tapja for bookshops

Readers who always come back.

Against online rivals, closeness wins. Tapja rewards loyal readers and invites them to readings and recommendations, through the card in the wallet, no app.

Free forever · no credit card · live in 10 minutes

Bald Belohnung

Bookmark

140 Points

Points

Mitglied

Mara L.

#10472

Sound familiar?

From frustration to fix.

Online shops pull customers away.

A loyalty program rewards buying from you.

Little attachment to the shop.

Points and recommendations build closeness.

Events reach too few people.

A push invites your regulars.

How it works

Up and running in three steps.

1

Design the card

Pick a card type, set your logo and colors, define the reward rule, for example "Points per purchase → voucher.". The live preview shows instantly how the card looks in the wallet.

2

Onboard customers

The customer taps an NFC tag at the counter or scans a QR code and adds the card to their wallet with one tap. Done, no app.

3

Collect & reward

One tap is all it takes: the balance updates automatically on the card, and when a reward is reached a wallet notification lands on the phone.

Example program

What your Bookshops program could look like.

Points per purchase → voucher.

A points card for the wallet, plus event alerts via push.

Recommended: Points card

Digital vs. paper stamp card compared Digital loyalty cards: the complete overview

Bookmark

140 Points

Points

Mitglied

Mara L.

#10472

The right features

Features that fit Bookshops.

Four building blocks that make your program work from day one.

Loyalty points

Every purchase earns points toward a voucher.

Push for readings & events

Invite your regulars straight to the wallet.

TODAY "Book of the week"

Recommend a book and steer attention.

Win-back

Been away a while? A friendly reminder.

0 min
until your program is live
0 wallets
Apple & Google included
€0
to get started, no card needed
0 %
GDPR-compliant, servers in the EU

GDPR No app, GDPR-compliant, servers in the EU.

A day with Tapja

How it feels in everyday life.

Before the next reading you send an invite to your regulars’ wallets, and the shop is full. Every purchase earns points toward the next voucher.

Photo placeholder, warm Bookshops scene

From €0, free forever for up to 30 cards.

Free · €0Local favourite · €29Loyalty heroes · €59
See pricing
FAQ

Common questions about Tapja for Bookshops.

Can I invite people to events?
Yes, via wallet push to your regulars.
Is it worth it against online?
Especially there: loyalty and closeness are your edge, Tapja makes them visible.
Do my customers need an app?
No. The card lives right in Apple or Google Wallet. Both are already on the phone. No download, no login.
How does the card get onto the phone?
Via an NFC tag at the counter or a QR code: tap or scan once, "Add to Wallet," done. The card is on the phone in seconds.
Is it GDPR-compliant?
Yes, GDPR by design: data minimization, servers in the EU and a separate marketing consent. The card even works anonymously.

Get your first bookshop card into the wallet.

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