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tapja

tapja for retail

More repeat purchases for your shop.

Turn walk-ins into regulars: tapja rewards repeat purchases with points and loyalty tiers (from Home Base) and brings customers back with offers, through the card in the wallet, no app for your guests.

Free forever · no credit card · live in 10 minutes

A customer paying contactless at the till, fresh vegetables in the basket.

Status

Silver status

Points card

Boutique North

320 Points

Points

Member

Mara L.

#10472

Sound familiar?

From frustration to fix.

Plenty of walk-ins, little return.

Points give a reason to come back.

No customer data, just a discount war.

Loyalty instead of constant discounts, with a real CRM.

Several locations are hard to manage.

Central management across all stores.

How it works

Up and running in three steps.

  1. Design the card

    Pick a card type, set your logo and colors, define the reward rule, for example "Points per purchase → loyalty tiers with perks.". The live preview shows instantly how the card looks in the wallet.

  2. Onboard customers

    The customer scans the QR code at the counter and adds the card to their wallet with one tap. Done, no app for your guests.

  3. Collect & reward

    One tap is all it takes: the balance updates automatically on the card, and when a reward is reached a wallet notification lands on the phone.

Example program

What your Retail program could look like.

Points per purchase → loyalty tiers with perks.

A points card with loyalty tiers for the wallet, plus an automatic birthday voucher. Loyalty tiers from Home Base.

Recommended: Points card with loyalty tiers

Digital vs. paper stamp card compared Digital loyalty cards: the complete overview

Status

Silver status

Points card

Boutique North

320 Points

Points

Member

Mara L.

#10472

The right features

Features that fit Retail.

Four building blocks that make your program work from day one.

Points + loyalty tiers

More points, better perks for your regulars (from Home Base).

TODAY offer

Fill quiet days with a deal of the day.

Birthday & win-back automation

Voucher and reminder run automatically.

Multiple locations

Centrally managed, for small chains.

New in tapja

Four things that take work off your hands.

  • Points per euro from Home Base

    Points by spend instead of per visit, handy when baskets vary in size.

  • Loyalty tiers from Home Base

    Bronze, silver, gold for points and benefits cards, with perks for each tier.

  • Guests refer guests All plans

    Your regulars share a personal code. Once the new guest actually visits, both get a bonus. Switch it on when you want to.

  • Tax report for your accountant All plans

    Every reward handed out lands in a list for your tax advisor automatically, ready to export whenever you need it.

GDPR No app for your guests, GDPR-compliant, servers in the EU.

A day with tapja

How it feels in everyday life.

A customer buys from you for the third time and reaches Silver. Instead of discounting for everyone, you reward the people who come back: Silver brings a perk you define yourself. A birthday voucher goes to the wallet automatically, without you keeping a list. On a quiet Tuesday you send a today offer to all cards and see in the dashboard how many came in as a result. With several branches everything runs through one account, while the reporting still breaks down per location.

A customer paying contactless at the till, fresh vegetables in the basket.

From €0, free forever for up to 30 cards.

Free · €0Favourite Spot · €29Home Base · €59

See pricing

Free guide

When does a stamp card start to pay off?

Two pages with the arithmetic: contribution margin per visit, monthly cost, and the number of extra visits at which the card pays for itself. In return for signing up to our emails; one click unsubscribes.

Send me the guide

Common questions about tapja for Retail.

Question not listed?
Write to us, a person will answer.

Can I set up loyalty tiers for regulars?
Yes, through points and tiers: more points, better perks. Where the tiers start and what they are worth is up to you. Loyalty tiers are available from Home Base.
Does it work for several branches?
Yes, centrally from one account. Each branch gets its own staff accounts, and you see redemptions per location. The Favourite Chain plan bills per location on a sliding scale.
Do I have to connect my till?
No. tapja runs independently of your POS: your team awards points in the staff app on a phone or tablet. You can start without anyone touching your till system.
What happens to my customer data if I switch?
The customer list can be exported as CSV at any time. The regular custom you build belongs to you, not to the platform. Hosting is in the EU, and marketing consent is kept separate from the card.
Is it worth it next to discount campaigns?
A discount costs margin on every purchase, including from people who would have come anyway. A loyalty tier only costs once someone has come back repeatedly. What that means for your numbers you can work out yourself on the pricing page.
Do my customers need an app?
No. The card lives right in Apple or Google Wallet. Both are already on the phone. No download, no login for your customers.
How does the card get onto the phone?
Via the QR code on the counter stand: scan once, "Add to Wallet," done. The card is on the phone in seconds.
Is it GDPR-compliant?
Yes, GDPR by design: data minimisation, servers in the EU and a separate marketing consent. From your guests you need a name and an email, nothing more.

Get your first loyalty card into the wallet.

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