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Free guide

When does a stamp card start to pay off?

Two pages with the arithmetic for restaurants, bakeries and salons. Not a rule of thumb: the numbers you need to work it out for your own business. You get it when you sign up for our emails, and one click unsubscribes you again.

  • Two pages
  • PDF
  • Free

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What's inside

  • How to work out your contribution margin per visit, and why revenue is the wrong number for it.
  • The threshold in extra visits per month at which the card pays for itself, worked through for restaurants, bakeries and salons.
  • How expensive a reward may be before the sums stop working, and what happens when you set it too generously.
From the guide
A kebab sold at €8 leaves roughly €3.20 of contribution margin. Against €39 a month, that is twelve extra visits. With 300 regulars it means four percent of them have to come back one more time.

Page 1, worked example for restaurants

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