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tapja

Pricing

Fair pricing for real loyalty.

From your first café to a full chain. Start free, no credit card, and switch plans anytime.

One plan that grows with you.

2 months free

Free

To try it out and for small shops.

€0 / forever

Start free
  • Up to 30 active cards
  • One programme of your choice (stamps or points)
  • Stamp card with up to five rewards, including intermediate ones
  • Card designer with templates, symbols and barcode formats
  • 2 staff accounts with PIN and roles, for the app and the browser counter
  • CRM with customer overview
  • Basic analytics, activity log and device management
  • QR onboarding and free QR stands as a PDF (A4 or A5)
  • Guest and activity lists as Excel or CSV
  • Tax report: every reward handed out, as a list for your accountant
  • Live view of the day in the dashboard and the app
  • Automatic nudges from your first card: welcome, “almost full” and “reward waiting”
  • Support by email and in-account tickets

Favourite Spot

For the favourite spot around the corner.

€29 / month

Under €1 a day.

€290 / year

2 months free · works out to €24.17/month

Choose Favourite Spot
  • Everything in Free included
  • Up to 150 active cards
  • TODAY daily offers
  • Wallet push messages
  • Multiple programs in parallel
  • Self-stamping: guests collect the stamp at a QR stand or hold their phone to an NFC card
  • 5 staff accounts
  • Reports per programme and campaign: who is how far along, what was redeemed and what was sent
  • Chat support
Recommended

Home Base

For shops that really take off.

€59 / month

About €2 a day, less than a cappuccino.

€590 / year

2 months free · works out to €49.17/month

Choose Home Base
  • Everything in Favourite Spot included
  • Unlimited cards
  • Win guests back automatically: birthday, inactivity, at-risk regulars, tiers and review request, each with your own text
  • Benefits cards: redeemable benefits with their own run time instead of a counter
  • Package card: the 10-visit card, sold upfront at your counter
  • Membership card with term, member number and fixed perks
  • Combine audiences freely instead of sending to everyone
  • Points per euro spent, or awarded by hand
  • Loyalty tiers like Bronze, Silver, Gold
  • Unlimited staff accounts
  • Location notice on the lock screen (iPhone), no server tracking
  • Impact at a glance: how many guests came back after your message
  • Trends, team comparison and a report for every automation

Favourite Chain

For chains, franchises and anyone with more than one location.

Custom quote

Get in touch
  • Everything in Home Base included
  • Every location in one account
  • One customer card: collect and redeem at any location
  • Redemption limited to chosen locations per programme
  • Staff and branch managers per location, each with their own view
  • Its own counter and QR stand for every branch
  • Locations side by side: new cards, stamps and redemptions per branch
  • Where your guests come from, per location: stand, short link, referral
  • All your data for your own analysis, as Excel, CSV or JSON
  • Graduated pricing, add and close locations flexibly
  • Dedicated contact and an agreed SLA

On request

  • Custom reports built to your needs
  • REST API and webhooks
  • Special role or location structures
  • Cancel monthly, no minimum term
  • Your data as Excel or CSV any time, on every plan
  • In use at businesses in 21 countries
Hit your limit?

Every card you have already issued keeps working exactly as before: stamping, points and rewards stay unrestricted. Only new cards have to wait until you upgrade. To make sure it never comes to that, your account gets in touch from 80% of your cards onwards.

One plan = one location. Multiple locations come with Favourite Chain. Talk to us.

All prices are net, excluding VAT. Booking, switching and cancelling a plan happens in your account in the browser via Stripe; the staff app deliberately has no purchases, it only shows which plan you are on. If you have a promo code, you redeem it at checkout and the free months come first.

Compare all features

FeatureFreeFavourite SpotHome BaseFavourite Chain
Card types
Stamp cardincludedincludedincludedincluded
Points cardincludedincludedincludedincluded
Benefits cardnot includednot includedincludedincluded
Package cardnot includednot includedincludedincluded
Membership cardnot includednot includedincludedincluded
Features
Tax report for your accountantincludedincludedincludedincluded
Live viewincludedincludedincludedincluded
Milestone rewardsincludedincludedincludedincluded
Your logo as the stampincludedincludedincludedincluded
Guests refer guestsincludedincludedincludedincluded
More Google reviewsnot includednot includedincludedincluded
TODAY offer on the cardnot includedincludedincludedincluded
Messages to their phonenot includedincludedincludedincluded
Self-stamping at a standnot includedincludedincludedincluded
Loyalty tiersnot includednot includedincludedincluded
Points per euronot includednot includedincludedincluded
Five languagesincludedincludedincludedincluded
Emails in your nameincludedincludedincludedincluded
Short link and QR codeincludedincludedincludedincluded
Undo a redemptionincludedincludedincludedincluded
Get ready checklist and learning centreincludedincludedincludedincluded
Verified by tapjaincludedincludedincludedincluded
For multiple locations
Every location in one accountnot includednot includednot includedincluded
One customer card: collect and redeem at any locationnot includednot includednot includedincluded
Redemption limited to chosen locations per programmenot includednot includednot includedincluded
Staff and branch managers per location, each with their own viewnot includednot includednot includedincluded
Its own counter and QR stand for every branchnot includednot includednot includedincluded
Locations side by side: new cards, stamps and redemptions per branchnot includednot includednot includedincluded
Where your guests come from, per location: stand, short link, referralnot includednot includednot includedincluded
All your data for your own analysis, as Excel, CSV or JSONnot includednot includednot includedincluded
Graduated pricing, add and close locations flexiblynot includednot includednot includedincluded
Dedicated contact and an agreed SLAnot includednot includednot includedincluded
On request
Custom reports built to your needsnot includednot includednot includedOn request
REST API and webhooksnot includednot includednot includedOn request
Special role or location structuresnot includednot includednot includedOn request
What does tapja get me?

Estimate your potential extra revenue.

Just tell us what you know: your customers per month and the average spend. We put the rest into an honest scenario.

Roughly how many customers do you serve per month?
Average spend per visit
How optimistic should we calculate?

—

Estimated extra revenue — / month —
— —
Your matching plan

—

—

—

Net effect — —
Start for free

Only extra visits are counted. Whether a regular spends more per visit is deliberately left out.

Estimate based on your inputs and common assumptions, not guaranteed values. How many guests join in and come back more often depends on your offer and programme.

Does loyalty pay off? See the stats & studies
Favourite Chain

More locations, fairer pricing.

Every location gets the full Home Base feature set, and the more locations, the cheaper per location.

The base location matches the Home Base plan.

Graduated: each tier is billed at its own price. Annual billing on request. More locations? Talk to us about a custom quote.

  1. €59

    / location / month

    Location 1 (base)

  2. €49

    / location / month

    Locations 2-3

  3. €39

    / location / month

    Locations 4-9

  4. €29

    / location / month

    From location 10

Add-ons & services

Optional accessories and services, available with every plan. All prices are net; VAT is shown at checkout. Your QR stand, by the way, is something you can download and print yourself at any time as an A4 or A5 PDF, free and per location.

Accessories
  • Card sign-up stand A5 (acrylic)

    Coming soon

    A sturdy stand for the counter: guests scan the QR code and add the card to their wallet.

    Price to follow

    Order in your account once available

  • QR self-stamp stand A5 / A6

    Coming soon

    Guests scan the code at the table and collect the stamp themselves. A QR code does not prove someone is on site, though.

    Price to follow

    Order in your account once available

  • NFC self-stamp stand A6

    Coming soon

    Guests hold their phone to the stand. Every tap creates a one-time signed proof; a photo or forwarded link does not count.

    Price to follow

    Order in your account once available

  • NFC self-stamp card

    Coming soon

    A card for your team at the counter, bound to one location and one program. Lost? Block it in your account.

    Price to follow

    Order in your account once available

  • NFC counter set

    Coming soon

    Everything guests need to stamp themselves at the counter.

    Price to follow

    1× NFC stand A6, 5× NFC card

Individual services
  • White-label branding setup

    We set up your branding on cards and customer pages with you. Your own domain is in preparation.

    On request

    Custom pricing

    Get in touch
  • API integration support

    Connect your systems via REST API and webhooks, for chains on the Favourite Chain plan.

    On request

    Custom pricing

    Get in touch

No mandatory bundle, no fixed kit. The free PDF stand is plenty to begin with.

End customers always onboard for free via a QR code or link, with no app at all on their side. Businesses set themselves up: create an account, design the card, set up the counter, with the free staff app or in the browser.

Refer a friend

Refer tapja, collect free months.

Once your referral starts a paid subscription and sticks around, you get 2 free months and they get 1 free month.

2 + 1 free months

Applies from a paid subscription held for 3 months.

  1. 01 Share your link
  2. 02 Your referral starts
  3. 03 You both get rewarded

Free guide

When does a stamp card start to pay off?

Two pages with the arithmetic: contribution margin per visit, monthly cost, and the number of extra visits at which the card pays for itself. In return for signing up to our emails; one click unsubscribes.

Send me the guide

The last doubts, answered honestly.

Question not listed?
Write to us, a person will answer.

Do my guests need an app?
No. The card lives in Apple or Google Wallet, already installed on every phone. One tap, done, no download and no account for your guests.
Do I need an app as a business?
You get to choose. The tapja staff app is the fastest tool for the counter: free, included in every plan, on a smartphone or tablet you already own. If you would rather install nothing, you pair your counter device with a code and stamp in the browser, with the same PIN protection, same logs. Only the app additionally keeps working without internet. Signing up, designing the card, choosing a plan and statistics happen in the browser anyway.
Do I need technical know-how?
No. Set up in about 10 minutes: design the card, put up the QR, go. No IT knowledge needed.
Does it work with my POS?
Yes, independent of your POS system. No integration required. You stamp with the staff app on a phone or tablet. And if you already have a barcode scanner at the till: instead of a QR code the card can show Code 128, PDF417 or Aztec, so your existing scanner reads it directly.
Will my regulars actually use it?
Yes, if your team mentions the card briefly at the counter. That’s all it takes: scan the QR code, enter a name and email, one tap into the wallet. There’s no app for your guests in the process, which is exactly why the hurdle is so low.
What happens to my paper cards?
They simply run out. If a guest brings a half-full paper card, your team transfers the stamps on their next visit: several stamps at once are possible, up to a limit you set. From then on, they collect in the wallet.
Won’t push messages annoy my guests?
No, that’s taken care of. tapja limits how often a guest is contacted, respects quiet hours and never sends two messages at once. Promotional messages only go to guests who opted in separately, and anyone can turn off the card’s notifications in their wallet.
What if I don’t like it?
You start for free and stay cancellable monthly, with no minimum term. You can export your data anytime, and your guests’ cards stay intact.
Is it GDPR-compliant?
Yes. Data is stored on servers in the EU, and you get a data processing agreement (DPA) on request. Your guests only provide a name and email, marketing requires a separate opt-in, and access, deletion and export are built in.
How much does tapja cost?
Getting started is free, permanently and without a credit card, for up to 30 cards. Favourite Spot costs €29 a month (150 cards), Home Base €59 a month (unlimited). Paying yearly gets you two months free. All prices exclude VAT, cancel monthly.
What details do my guests have to provide?
A name and an email address, nothing more. The birthday is voluntary and is used solely for the birthday campaign. Guests confirm their email once via a link: collecting starts right away, redeeming works after the confirmation. That keeps made-up cards out and your rewards real.
What happens when I reach my card limit?
Every card you have already issued keeps working without restrictions: stamping, points and rewards stay exactly as they were, and nobody loses their progress. You can issue new cards as soon as you upgrade. To keep you from hitting the limit in the first place, your account gets in touch from around 80% of your cards onwards. Upgrading takes a single click, and you are never charged more without warning.
What is tapja?
tapja is a German loyalty platform for local businesses. With tapja you put digital loyalty cards straight into your guests’ Apple & Google Wallet, with no app for them and no paper: stamp card, points card, benefits card, package card or membership card. Your team stamps with the staff app or in the browser, and if you like, guests collect the stamp themselves at a stand. tapja is operated by Sovion in Mönchengladbach, Germany.
Who is behind tapja?
tapja is developed and run by Sovion from Mönchengladbach, Germany. When you write in, you hear back directly from the team that builds tapja.
Where does the name tapja come from?
tapja is a coined word, not an acronym: “tap” for the single tap that puts the card into the wallet, and “ja” (German for yes) for the confirmation. Tap and confirmed. It is pronounced “TAP-ya”.

Ready to bring your first card into the wallet?

Start free, no credit card.