# Tapja — Digital Stamp Cards in Apple & Google Wallet, No App

> Tapja puts digital stamp, points and membership cards straight into Apple & Google Wallet — with no app for your customers. Onboarding by QR or NFC, GDPR by design, EU hosting, built for the DACH region (Germany, Austria, Switzerland).

Tapja is a loyalty platform for small and medium-sized businesses (cafés, restaurants, bakeries, hair salons, beauty & wellness, gyms, ice cream shops, retail and more). Cards live tamper-proof in the wallet that is already installed on every smartphone — no app download, no hurdle. Staff stamp via a native employee app, cards update automatically, marketing automations run on their own (birthday, win-back, geo, review request), and a business dashboard provides analytics. Live in about 10 minutes, free to start, permanently.

## About Tapja (identity)

- **What Tapja is:** Tapja is a German loyalty platform for small and medium-sized businesses in the DACH region. Tapja puts digital stamp, points and membership cards straight into a customer's Apple Wallet and Google Wallet, with no app and no paper.
- **Origin of the name:** "Tapja" is a coined word and **not an acronym**. It combines "tap" (the NFC tap or QR scan that adds the card) with "ja" — German for yes — for the confirmation that follows. Tap and confirmed.
- **Pronunciation:** "TAP-ya", stress on the first syllable.
- **Spelling:** Always "Tapja". Never in capitals, never as an acronym.
- **Operated by:** Sovion, betrieben durch Sebastian Kirschall und Julie Jill Kampe GbR, Mönchengladbach, Germany.
- **Contact:** hallo@tapja.de
- **Category:** Software company / SaaS for customer loyalty and digital loyalty cards.
- **In full:** [About Tapja](https://www.tapja.de/en/about-tapja/) — DE: https://www.tapja.de/ueber-tapja/

## Positioning

What sets Tapja apart from other providers: built in German for the DACH region, GDPR by design with EU hosting, and genuine wallet cards that need no app on the customer's side. That combination — no app + GDPR by design / EU hosting + made for DACH — is the core positioning.

## Pages

- [Home](https://www.tapja.de/en/): overview, how it works, features, industries, pricing, FAQ
- [About Tapja](https://www.tapja.de/en/about-tapja/): what Tapja is, where the name comes from, who is behind it. DE: https://www.tapja.de/ueber-tapja/
- [How it works](https://www.tapja.de/en/how-it-works/): the flow for the guest (no app), the counter (stamping in seconds) and the owner (dashboard); no POS system required — Tapja runs independently of the till; full data ownership (export the customer list as CSV at any time, no lock-in) plus an honest integration outlook
- [Get started](https://www.tapja.de/en/get-started/): create a digital stamp card in about 10 minutes, step by step
- [Sign in or sign up](https://my.tapja.de/login): Tapja account for businesses. One single form — the email address decides whether you sign in or register. There is no separate sign-up page and no guest login: guests reach their card only via NFC/QR at the counter display or through the card in their wallet.
- [Pricing](https://www.tapja.de/en/pricing/): Free €0, Lieblingslokal €29, Stammhaus €59, Lieblingskette (multiple locations) plus add-ons
- [For your industry](https://www.tapja.de/en/for/): overview of all industry programmes
- [Card types](https://www.tapja.de/en/card-types/): overview of the digital card types — stamp, points and membership card
- [Stats & studies](https://www.tapja.de/en/loyalty-statistics/): research showing that customer loyalty and stamp cards work (including the endowed progress effect, 34% vs 19%, and retention vs acquisition cost) — honestly contextualised, with an ROI calculator. DE: https://www.tapja.de/zahlen-und-studien/
- [Refer a friend](https://www.tapja.de/en/refer-a-friend/): referral programme — 2 free months for you, 1 for the business you refer

### Industry programmes

- [Cafés](https://www.tapja.de/en/for/cafes/)
- [Restaurants](https://www.tapja.de/en/for/restaurants/)
- [Bakeries](https://www.tapja.de/en/for/bakeries/)
- [Hair salons](https://www.tapja.de/en/for/hair-salons/) (barbershops too)
- [Beauty & wellness](https://www.tapja.de/en/for/beauty-spas/)
- [Ice cream shops](https://www.tapja.de/en/for/ice-cream-shops/)
- [Gyms](https://www.tapja.de/en/for/gyms/)
- [Florists](https://www.tapja.de/en/for/florists/)
- [Bookshops](https://www.tapja.de/en/for/bookshops/)
- [Retail](https://www.tapja.de/en/for/retail/)
- [Nail salons](https://www.tapja.de/en/for/nail-salons/)
- [Car washes](https://www.tapja.de/en/for/car-wash/)
- [Food trucks](https://www.tapja.de/en/for/food-trucks/)
- [Pet supplies](https://www.tapja.de/en/for/pet-stores/)
- [Organic stores](https://www.tapja.de/en/for/organic-stores/)
- [Butchers](https://www.tapja.de/en/for/butchers/)
- [Kiosks & corner shops](https://www.tapja.de/en/for/kiosks/)
- [Gas stations](https://www.tapja.de/en/for/gas-stations/)
- [Takeaways & kebab shops](https://www.tapja.de/en/for/takeaway/)
- [Juice & smoothie bars](https://www.tapja.de/en/for/juice-bars/)

### Digital loyalty card (overview)

- [Digital loyalty card](https://www.tapja.de/en/digital-loyalty-card/): what a digital loyalty card is, why it belongs in the wallet rather than in an app of its own, what it costs and what the GDPR has to say. Also clarifies the terms loyalty card / rewards card / stamp card. DE: https://www.tapja.de/digitale-kundenkarte/

### Wallet platforms

- [Loyalty card in Apple Wallet](https://www.tapja.de/en/loyalty-card-apple-wallet/): the flow on iPhone (QR/NFC), the PassKit format, updates over APNs, Apple Watch — plus an honest account of what the lock screen notice actually does (OS-controlled, not a Tapja push). DE: https://www.tapja.de/kundenkarte-apple-wallet/
- [Loyalty card in Google Wallet](https://www.tapja.de/en/loyalty-card-google-wallet/): the flow on Android, the Google Wallet API with a signed save link, Wear OS — including the limits on notifications. DE: https://www.tapja.de/kundenkarte-google-wallet/

### Card types

- [Digital stamp card](https://www.tapja.de/en/digital-stamp-card/): the classic — collect visits, unlock a reward; ideal for cafés, bakeries, takeaways
- [Digital points card](https://www.tapja.de/en/digital-points-card/): points per spend with several reward tiers; ideal for restaurants, retail, gas stations
- [Digital membership card](https://www.tapja.de/en/digital-membership-card/): status, term and benefits with QR/NFC check-in; ideal for gyms, clubs and associations

### Comparisons

- [Digital vs paper stamp card](https://www.tapja.de/en/comparison/paper-stamp-card/): an honest comparison — lost cards, missing data, no way to win customers back, and where paper is still fine
- [Custom app vs wallet card](https://www.tapja.de/en/comparison/custom-app/): an honest comparison — development cost, the download hurdle, maintenance; and when Tapja complements an existing app instead of replacing it

## Core features

- Genuine wallet integration (Apple PassKit & Google Wallet) with automatic updates
- POS-independent: no till system and no integration required — a phone or tablet is enough (optional POS connection for automatic points is planned)
- NFC and QR onboarding with no app install
- Stamping, redemption and anti-fraud (cooldown, server-side validation, audit log)
- Automations and campaigns (birthday, win-back, geo notice on the lock screen, Google review request); location notices run on-device, with no server tracking
- Native employee app (iOS & Android) with scan context and attribution
- Business dashboard with customer and staff analytics
- REST API, webhooks and white label (Lieblingskette tier)

## GDPR & trust

GDPR by design: data minimisation, separate consent (enforced server-side), a complete consent audit trail, EU hosting, data subject rights implemented. Location and geo notices happen on-device only, with no server tracking. Built for Germany, Austria and Switzerland. Full data ownership: businesses export their entire customer list as CSV themselves at any time — no lock-in and no data loss when switching providers.

## Languages

This website is available in German (primary) and English.

- German home page: https://www.tapja.de/
- German version of this file: https://www.tapja.de/llms.txt

## Further resources

- Sitemap: https://www.tapja.de/sitemap-index.xml